New Mainstream Press is the publishing company of two leading Asian newspapers, Metro Chinese Weekly and Metro Viet News, in the Greater Philadelphia region. The publications serve a quarter million Asians across Eastern Pennsylvania, South New Jersey and Northern Delaware.
To provide Asian communities in the Great Philadelphia area quality newspapers and websites that will be informative, objective, inspiring, useful and entertaining.
To act as community forums that enable readers to access news and events that is relevant to local Asian communities, helping immigrants adjust to a new society and culture in the United States, and inform them on the matters and issues that affect the communities in which they live. We accommodate this by building media products that feature news & events, food and dining sections, and classifieds. We also provide information for services including finance, law, and real estate, We take it as our responsibility to fill the media gap to bring the area’s Asian residents information that is not readily available in the area’s mainstream media, and produce original local content that is not provided in popular national Asian websites.
To build a cost effective advertising platform in which local small Asian business owners can target primarily Asian customers and establish a channel that local and national mainstream companies can effectively reach the fast growing but hard to reach Asian American markets.
To build a challenging workplace that talented writers, editors, designers, and business professionals can utilize in order to advance their professional skills in the media industry.